OUR TEAM: WHO ARE WE
Since 2003, we’ve partnered with businesses to drive measurable growth
We help you thrive in a changing business landscape.
We listen, understand, and deliver research solutions tailored to your unique challenges. In a rapidly changing business environment, your success is our priority.
We go beyond the numbers. While others deliver data, we uncover the insights that shape winning strategies. We invest time understanding your objectives, challenges, and opportunities, then collaborate with your team to design research solutions that move your business forward.
Markets move fast. Your decisions should move faster. We turn data into strategy, insights into action, and research into results. Partner with METRIX Research and turn intelligence into competitive advantage.
THE FOUNDERS
"To know how happy your customers are, you must understand your customers’ expectations"
Abdul Razak Manaf
Founder
Razak is a seasoned entrepreneur who has successfully built several businesses, with Metrix Research being his most enduring and successful venture.
Over his 30-year professional career, he has gained international experience across multiple sectors, including government, hospitality, and oil & gas. In the past 20 years, he has evolved as an entrepreneur, fulfilling his lifelong passion. Razak aims to continue contributing to nation-building by leveraging his extensive experience.
“In ever changing marketplace, one needs to constantly evolve to be relevant. However, it is crucial to identify the right changes to be made and do it well”
– Abdul Razak Manaf, Founder
"The value of research is best expressed when we can use its truth to help our clients give the best to their customers"
Rozina Mat Rawi
Founder
Rozina is a seasoned research professional with 30 years of experience in various fields, including market entry strategy, customer loyalty, product development, and marketing communication.
With her exposure to marketing and business consulting, she has successfully contributed to her clients’ success by advising them on the next steps in their business growth journey.
Rozina is motivated by her desire to support the success of well-informed local businesses.
Our Team
For over two decades, we’ve navigated every market shift with agility and resilience. Our strength? A team that adapts, innovates, and delivers, no matter what challenges arise.
This is the team that makes it work.
